If you are a photographer, you know about Adobe Photoshop Lightroom. You might even use it on a daily basis - it’s one of the best tools out there for managing lots of photos.
As a Videographer, though, you might not have cared about Lightroom too much. But you should. With the newly released version 4 of Lightroom, Adobe not only cut the price by 50%, but it significantly beefed up support for video.
Most importantly, you can quickly apply changes to the look of your videos - change the white balance, adjust exposure, contrast, blacks and whites and make your videos more vibrant. While you might already have other tools to do any of these adjustments, if you asset-manage your videos via Lightroom, as we do, why not also use its capabilities to make derivatives with specific adjustments?
Overall, we already upgraded and integrated Lightroom into our video production process.